Apple Event – Apple Announcement September 2010 Live Streaming Video and Press Conference Available

Apple Event – Apple Announcement September 2010 Live Streaming Video and Press Conference Available:

What: Live video stream of Apple’s September 1 event

When: Wednesday, September 1, 2010, 10:00 a.m. PDT

Where: www.apple.com

Live Video Streaming

Apple will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac running Safari on Mac OS X version 10.6 Snow Leopard, an iPhone or iPod touch running iOS 3.0 or higher, or an iPad. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.

This broadcast is the property of Apple and is protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Huffington Post: Didn’t get an invite to Apple’s September 1st music-themed event? You can still follow live!

Apple has announced that it will be offering a live video stream of its press conference, which begins at 10AM PT.

You’ll be able to access the live video at Apple.com–but here’s the catch: only users on Apple devices will be able to watch the live stream. Apple said in a press release, “Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™.”

Why the restrictions on who can watch? ReadWriteWeb explains why only Mac users can see the live video stream:

Apple will broadcast the event using its internally-developed HTTP Live Streaming Protocol, which requires either a Mac running Safari on Mac OS X version 10.6, an iPhone or iPod touch running iOS 3.0 or higher or an iPad.[...] The HTTP live streaming protocol is a feature of the latest version of Apple’s multimedia player and framework, QuickTime X. The new protocol lets users stream audio and video over HTTP. This makes things easier for broadcasters, who can use a standard Web server instead of a special media server to stream in almost-real time.

Check if you can see the stream using this HTTP Live sample stream. MacRumors has a full list of the requirements, as well as information on workarounds so that you can access the video.