Facebook is set to launch its latest Google-taunting product on Monday: the long-anticipated Facebook email system. The launch of an @facebook.com email is not itself a great surprise – the existence of a secret project officially known as Project Titan and unofficially as “Gmail killer” has been circulating since February.
Tech Crunch reported: Facebook’s Gmail Killer, Project Titan, Is Coming On Monday.
Back in February we wrote about Facebook’s secret Project Titan — a web-based email client that we hear is unofficially referred to internally as its “Gmail killer”. Now we’ve heard from sources that this is indeed what’s coming on Monday during Facebook’s special event, alongside personal @facebook.com email addresses for users.
This isn’t a big surprise — the event invites Facebook sent out hinted strongly that the news would have something to do with its Inbox, sparking plenty of speculation that the event could be related to Titan. Our understanding is that this is more than just a UI refresh for Facebook’s existing messaging service with POP access tacked on. Rather, Facebook is building a full-fledged webmail client, and while it may only be in early stages come its launch Monday, there’s a huge amount of potential here.
Facebook has the world’s most popular photos product, the most popular events product, and soon will have a very popular local deals product as well. It can tweak the design of its webmail client to display content from each of these in a seamless fashion (and don’t forget messages from games, or payments via Facebook Credits). And there’s also the social element: Facebook knows who your friends are and how closely you’re connected to them; it can probably do a pretty good job figuring out which personal emails you want to read most and prioritize them accordingly.
Oh, and assuming our sources prove accurate, this explains the timing of the Google/Facebook slap fight over contact information.
It has been revealed that Facebook has acquired the Fb.com domain. This news comes just days before its special event, where it is set to reveal an overhauled version of Messages that works like e-mail.
In September, the American Farm Bureau sold the Fb.com domain to an undisclosed buyer. Looking up the domain’s whois reveals that MarkMonitor, a brand protection and domain management company, is the Fb.com’s registrar. However, Domain Name Wire has revealed that the domain’s whois has been updated to reflect that Facebook (Facebook) is the domain’s administrator.
A recent report from All Facebook claims that Facebook is using Fb.com internally, but doesn’t quite know what Facebook intends to do with it. At the same time, The New York Times and TechCrunch claim that the company’s impending Messages overhaul will utilize the Facebook.com domain for user e-mail accounts.
What does that mean for Fb.com? Most likely, Fb.com will become the e-mail domain of the company’s 1,400+ employees. Yahoo does something similar; its staff uses @yahoo-inc.com e-mail addresses instead @Yahoo.com in order to avoid confusion between its employees and the hundreds of millions of users of its e-mail service.